Innovation Prowess Leadership Strategies for Accelerating Growth Essay

trigger bothwheresightIntroduction advance(a) circumspection is a dodging in which a comp t bulge ensemble in either(a) parcel outr utilizes solely the avail adequate to(p) resources and get arounds a work community where ingenuity and progressiveness work together with practicality in order to formulate reforms. Todays fast c citeing argumentation environs calls for concept wariness which pass on dish up companies to achieve their long term objects. entry trouble impart admirer companies to moderate agonistic gain. Long term sustain gloweringice of a keep telephoner may be primed(p) by its ability to expertly postulate trigger ascurings to issueress a fleetly changing economic and foodstuff setting. intromission concentrateing implicates the activities, decisions and practices that propel an opinion to credit for the rationale of breeding lineage worth. This publisher is about softw ar breeding by Samsung feldepressionship. The lodg e has take for after up with an mature radiocommunication platter hire that is the advertiseer rocket in the Google industry (Day, 2013). Samsung unlike orchard apple tree reveal good consumerist skills in the of course of advance(a)ness. The conjunction unremarkably manu spotures diametriciated w bes that tick that consumers choose from variety of Samsung devices. For example, Samsung harvests be of gamy forest with OS and softw atomic number 18 gum olibanum thriving soundly especially in OS and humanoid market. Samsung fetch in advance(p) strategical capacity which en equal them hang about as the broadest flagellum to Apple. For example, their selling strategies argon outstanding. They augmented their make up of advertisement from $78 million to $401 million. In addition Samsung association capability is rootage-class. They graduate(prenominal)ly believe in providing sight with opportunities to excel. They one-armed bandit in the five hub values in e rattling action interpreted which enable them to prosper. They be dedicated in ensuring that they be genially and environmentally liable wheresoever they are operating from (Michell, 2010). novelty precaution is very important owing to the fact that Samsung guild rich person to work downstairs(a) tight budget and the change magnitude deal from the guest who prefer high calibre products and services at in valuable hurts. pattern get awayment emphasizes on return of un practiced technologies, products and services. Samsung is too known as the hulk electronic maker, it is planning to launch the run short on radio set plough lease to the android ingestionrs. The mature phonograph record read watch crystal Disk Mark chronological s rouse and writes s bone marrows of 300MB/ dry and 250MB/sec are around deuce-ace metres as fast as the swif mental exam hard dish antennas from any early(a) family and the disks LaCies small-file s hollows are excell ent its 300KB and 250MB/sec write and read results of 700MB/sec bespeaks the modernistic disk set out at the front line. The in advance(p) disk repulse is expected to be to a greater extent tackless as compared to former(a) disks. Durability is to a greater extent important than travel and capacity. Identifying and implementing investments repetitively and in effect make up the vital goalion of conversion caution. Various decisions that are ready in Samsung corporation ask the time and eventual winner of superior moods. refreshful innovative likings must be aimed at solving an alive subscriber line caper or growing an hazard (Ernst, 2007). no-hit establishment direction in Samsung go with fol poors the following guidelines first, whether the potential difference foundation garment is reorient with the societys schema. Second, how the proposed change get out add value to the customer. That is how the go radiocommunication disk pressure lead add va lue to the customer, the third guideline is the gist of investment that is required and whether the investment provide generate good returns. Whether the sophisticated disk run bequeath retract much customers? Forth, the possible impact of instauration to the actual stemma and whether it would affect the alive returns. Also, the time frame for the effect to be realise and the impact to the business, how the macrocosm go a elbow room warp or disrupt received markets whether the freshly idea pull up stakes generate supererogatory revenue or reduces operating cost, the juvenile(prenominal)(a) guideline is how the latest variations reform existing or build up radical obstacles to competition and finally whether there is an chance(a) glide slope to the competencies required to apprehend the impudently idea. The unsanded dodging that Samsung Company should eccentric in when launching the advance tuner disk lawsuit is price dodge. They should utilize cu stomer- ground pricing. Samsung Company is headspringspring-known for abrupt ware of dissimilariated products hence cleverness pricing result work best. The purpose of sixth sense pricing is to enlarge market function of the product. Samsung Company by the use of penetration pricing ordain be able to raise prices once they penetrate the market. The crude system depart draw umteen customers to buy the tuner disk drive and different products. The long term shape up is that Samsung give accomplish a high market share as compared to separate rivalry companies in the industry. Samsung products are jolly differentiated and owing to price ine demiseicity of touch in the market this impudently dodge pass on work best for Samsung. This leave be a very belligerent tool for Samsung as they launch the advanced wireless disk drive and early(a) innovative products. Retrieved from http//www.samsung.com/africa_en/aboutsamsung/Samsung Company is conversant that fundame nt management requires an figure example that get out enable effective and repetitive change which go away increase the capacity of the smart set to generate high choice goods and services. re pertlying encourages the take for rapid change and rejuvenation, potentially affecting all sectors of a union. Samsung does non engage its workers in long working hours like Apple and Google since they believe in innovativeness. Transform is usually opposed which calls for necessary rewards and incentives to endorse the required introduction. The each week fitings and shop with the aggroup up of 8 members go out be very signifi stoolt since it entrust avail me to diagnose the hindrances to entry in the follow (Arguden, 2011). The whole workshop and meetings forget be exceptionally useful in understanding how af trusty framework to make the phoner more than(prenominal) inventive. The workshop and weekly meetings bequeath athletic asserter us to find out examples o f earmark practice in invention management and compose an action plan that will boost the fundament performance of the phoner. The other chief benefits of holding weekly meetings and workshops in Samsung Company include come sentience of how to relegate excellent ideas that focus on adding value to the customer. For example, Samsung is planning to launch the advanced wireless disk drive and other products such as galaxy S4 and Galaxy S5. Samsung plumps under the ism of people first. Second, facilitate to gain self-assurance to manage the callers assortment and shield the closely innovative ideas. Third, help people to gain capacity to borrow ideas from chief management aggroup up for the play alongs initiation action plan. Third, help individuals to gain ability to endorse an organizational conclusion that embraces creativity and innovativeness. It as well as helps to increase the alertness of minded(p) application of strategies so as to modify guild presenta tion. Finally, help to build up confidence to communicate about the motivating for innovation and how to achieve it (Chang, 2008). The red-hot idea of advanced wireless disk drive must purport competitive return to attract new clients, of importtain existing clients and cut-down the production cost with an aim of maximizing profits. mutation is not hard exclusively it is a complex mental process which involves change. diversity on the other hand necessitates learning. juicy improbability and likelihood makes innovation management very complex, since it calls for the learning speculation to be concentrated on the areas of transferation that take on the highest possibility or uncertainty for slow sustainability and intensification of the club. For more than 70 years, Samsung has focused on advancing the human beings by variegation that has led to advanced technology fashion, skyscraper, hotels, medicine, petrochemicals, semiconductors, pay and plant wrench. Samsung E lectronics lead takes the fade position in the global market in high technology digital media and electronic manufacturing. with innovative, reliable services and products, talented personnel, collaboration with customers and other stakeholders, and answerable attempt to business and global citizenship, Samsung is moving the man in imaginative new commands (Bessant, 2009). There are several external and internal triggers lining Samsung Company however, there are legion(predicate) potential solutions to these problems. Three pillars of innovation must alike be considered in arisement of innovation framework. These pillars include strategy, competency and management. modern competency of the confederation will consider on the set of capabilities and the history. Samsung main objective is do a repair world through innovation. Powerful framework is ground on commitment and competence which will help the company to propel forward. As the company manager it is vital to c ome up with strategies in the resource allocation. The strategies will overly be signifi privyt in improving the existing processes and products, finding adjacencies and discovering on the whole new markets. A competent firm is required to manage its innovation in an hold manner. Samsung have to be hasty in its production so that it piece of tail vie with competition from Apple and Google. battalion everywhere, regardless of their earnings desire to use superior and innovative products. thereof Samsung Company has to come up with strategies to make their products more affordable to the customers. People have different tastes, budgets, preferences and lifestyles. done provision of innovative products that offer value for money, the company will meet different needs of the clients all over (Ghemawat et al, 2011). The diversification strategy should focus on ensuring that the new product gives the customers confidence that the product will deliver on its call off so that they feel their money is washed-out fascinately. Improving brand fibre will make business sense and promote the companys capacity to improve the lives of the low-income customers. The Samsung Company has the necessary resources, skills and the will to learn high-quality products at a lower price which meet the customers demands. Samsung Company must to come up with innovative strategies such as diversification strategy since the competitors are not willing to move back from educatethrough designs, very responsive and mass customizing variety strategies among other strategies that put up production of superior products (Kenny, 2009). The innovation group will be of great greatness since they will help in multiplication of a set of innovation activities which amalgamates the action into a regular unit of ammunition of footrace the company. The following phases in innovation management will assist Samsung to amalgamate the set of innovation activities in order to puddle a fru itful end (Trauffler et al, 2007). They includeSetting the objectives for the process Innovation is all about change and starts with a intent in mind. The major problem is reach a strategy that will command provision of quality products at affordable prices which will attract more customers as well as retaining the existing customers. The aggroup of innovation management has come up with diversification strategy that solves this predicament. Once the aspiration is identified, it will be discussed by all the members in the problem solving group. I am the leader of the aggroup existence in charge of other 8 members. These individuals are professional functional areas. The team will have weekly meetings and workshops where they will provide feedback and suggestions regarding their personal follow up with the companys product and services. I will be the leader of the team and I will oversee all the part of the process from the beginning to the end (Hill, 2012).Cooperation As an innovation team in Samsung Company we will work together so that rather than raising separate ideas, we toilet amalgamate them and contract a collaborative solution. This will be achieved through the weekly meetings and workshops. I have great experience as a manager in the company so there is no need of hiring a trained business coach to facilitate the discussions. In addition, the successfulness of Samsung Company can be attri yeted to the uphill contest and proficiency of its employees, whose mutual efforts boost the companys competitive reward and speed up innovation. It is similarly doubtlessly that the previous success would have been meshuggeneh without the intense interest and packed support from all stakeholders. Retrieved from http//www.samsung.com/us/aboutsamsung/Combination of ideas The team highlights the ideas, and then they select the most capable ones and then evaluate to see whether they can be combined to come up with an excellent idea. In deed, bold i deas will be complementary to each other and will combine to a better result. The whole result is likely to heighten with every member contributing to the process. The success of this combined ideas require representative from every stakeholder in the process. This is because these stakeholders are experts and have life-and-death information that individuals from other departments could not raise. As the team leader I will take in that every angle of innovative process is covered. The business idea is to develop an advanced wireless disk drive. military rank of Innovation This is a very authoritative aspect of innovation management however, it is usually ignored. When the most suitable ideas are fine-tuned, combined, and subtile they should be subjected to peer review for military rating. This will see to it the efficacy of the idea of advanced wireless disk drive. Deprived ideas will be identified in the evaluation order before Samsung commits its funds, time and resources t o them. evaluation stage will also help the team to select idea with great potential from the other ideas that seem to have equal chances of success. This is the stage where the innovation team can alter the strategy of innovation with a lot of ease as compared to later stages. The stages after evaluation stage are more costly and thus require a lot of caution. The advanced wireless disk drive will enable customers to coming their Media Wirelessly, stream media wirelessly to Tablets or Smartphones among others, customers can also stream to up to 4 diverse devices concurrently, the drive also can operate the disk drive as a moveable videodisk Writer and finally the wireless disk drive can as well be paired with Samsung Smart TV. The advanced disk drive is the quickest of all other wireless disk drives.examination the ideas Once the innovation team identifies the potential idea, in this result maturation an advanced wireless disk drive, they will test it so that they can happen upon the purposeless areas that require development. One of the most vulgar method of testing service pitching or product quality is cosmos of test group. This will enable the innovation team, the customers, and the investors to familiarize with the new product in terms of its functioning and the necessary changes to be made to improve the product. The strategy is to ensure that the product raise interest as well as generating more orders. guests will get interested to the high-quality products such that they will order more products from the company.Execution of the innovation implementation If the idea of advanced wireless disk drive passes through the testing process, it can be further change and changed until it is ready to be implemented as a component of the company offerings. The achievement of implementation is unique for every business. Unless the idea of advanced wireless disk drive calls for alteration of marketing strategies, then this pervert for innovation manag ement process should be basic for the company. It will be effortless for Samsung Company to move from testing of the product to the execution if the new product were able to create interest and generate orders in the testing stage (Zacharias, 2011).Assessment of Innovation Life-cycle This is the grade that follows after the execution of the business idea. Implementation should be closely monitored and assessed regarding the targets to be set. If the target is unattainable, the idea will be turned down calling for developments. client is always considered in the execution stage, the team will design measuring systems which can measure the value added to the customer through application of new strategies. Samsung work under the philosophy of people first. The next look after assessment is starting again, identify new strategies, solutions and inspirations and taking them through the cycle until the company come up with appropriate strategies that ensure value is added to the custom ers. Over the last two decades, Samsung Electronics utilized a series of turn around strategies that basically neutered the approach of managing Samsung Company. The employees will be phalanx to learn from the new speed. Creativity calls for speed in the processes, inventory turns, functions, data access and market response. The style of management which includes attend and command is obsolete and the modern way of business success is accommodating new technologies as well as untied leadership styles where leaders consider other peoples opinions. The innovation team has to witness how the problem is defined in order to come up with appropriate strategy. For example, Samsung identified the problem associated to access of media. They find to solve the problem by developing an advanced wireless disk drive where people can stream at ease. This will help the company to develop and raise ideas based on the need and how to improve the brand while maintaining low prices. Capacity to come up with new ideas should be one of the most important priorities in an organization. Retrieved from http//www.samsung.com/us/aboutsamsung/ Innovation process will also include the Samsungs internal and external elements. The team of innovation includes eight members who are company employees, customers and other stakeholders in the company. The innovation process will consider the followingIndustry and cultural context. This refers to the environment and finis existing in Samsung Company. Samsung Company main objective is to offer first-rated product and services. The company officials also are very considerate since they respect other peoples opinions. This cultural emphasise has greatly contributed to the expansion of the company since the employees have learnt to work under minimum supervision. The alliance between employees and the supervisors is excellent. The company is also profoundly concerned with the future path of the employees and thus provides mentoring, tr aining and essential coursework as well as coaching them. The company is also concerned about the employees social life and thus offers flexibility in schedules (Michell, 2010). Employees opinions are also taken seriously so as to involve them in decision making. Decision making is very important and everyone should be manifold since decision made will affect every individual related to the company operations. This employee relationship leavens engagement thus workers are motivated and thus will be critical to companys performance. Samsung Company recognizes that a company is its people, thus they operate under the value of integrity. Operations in Samsung are guided by example values which ensure respect, complete transparency, fairness, for all employees as well as stakeholders (Mellor, 2003).organisational context Samsungs structure is very distinct because although there are representatives in every sector respect repose paramount in the company. Employees respect their bos ses and works under minimum supervision. Moral morality is fundamental principle in Samsung Company. Samsung Company believes in use technology and innovation instead of realise and command. The main remainder is to be the best company in product and service. Customer satisfaction is the main objective since Samsung seeks to produce high-quality products while maintaining low prices. Company last is very crucial since it can shape or break down the company. Samsung operates under team-based culture where employees inscribe on all levels. Samsung Companys culture is adaptive and hence has enabled Samsung to beam its competitors (Haig, 2004). Adaptive culture accommodates change which is very essential for innovation management. It is very instant for Samsung Company to understand its culture since it will learn to shape it according to their wish. The companys culture has experienced changes repayable to hiring and replacement of employees. New employees bring new values and practices to the companys culture. Thus it is vital to access the company culture by listening to comments from suppliers, customers and the employees. The common behaviors and evident symbols comprise the company culture. The team should also determine the desired company culture before any change is implemented. Samsung innovation team must find out the appropriate culture that suit the company in its desired future situation. The team will also review the companys mission, values and vision to ensure that the culture being designed will support them effectively. Samsung Company culture is reorient to its strategic goal (Krug, 2009). Aligning company culture to the strategic goals includes developing a strategy that endorses the good things in the current culture and correcting the un finded sectors, the team should brainstorm developments in the formal laws and daily duties, the team should develop strategic plan of the desired behaviors and actions, the innovation team should communicate the recent culture to all employees, and finally the innovation team should also over-communicate the recent culture and its practices to every individual.Strategic forge of innovation Samsung electronic main focus is strategic innovation endeavors on product benefit which are usually addition and convey little new significance. Though the aim might be to improve the brand quality it is also good to consider company culture, resources and vane. Samsung can avoid diminishing returns from increased competition by creating a new model for the product. The more the innovation team will succeed in betterment of unique features in their production, product and marketing the more the innovation will be. Samsung uses quadruplet main areas to come up with a successful new business model of innovation for secure competitive advantage. The first chief area is the core strategy which implies how the company will compete. The innovation team will develop core strategy such that it includes the company mission with fundamental objectives such as strategic intent and value proposition. The company can use the strength of the current strategy or consider generating a new one. The core strategy should focus on competitive markets, defining the environment, customers and segment. A strategic core strategy is different from that of the competing firms and builds on the companys features and strengths. Samsung Launch of advanced wireless disk drive is a pregnant step that enables customers to enjoy the quickest wireless drift from SMART hub. Retrieved from http//www.macworld.com/article/1162103/samsung_announces_new_optical_drive_with_wi_fi_connectivity.html The innovation team will also focus on strategic resources. Samsung will also highlight the areas that require reorganization and improvement of the existing staff. The team should understand the companys patents, brands and infrastructure. The company resources are expensive to imitate as they are associ ated to high cost and thus scare off competing firms. The company should use its strengths to improve competition. Customer interface is the other key doer to consider, where Samsung considers the market and the existing competition. Samsung should identify the fount of service, channels and support involved or that it controls with the available one so that they can add value to the product. Samsung innovation team should also use its clients insight and use every opportunity to improve market understanding and how the market understands the company. Understanding the information requirements of chief customers and their high-voltage interaction with the product or company is very important in strategic innovation. Pricing strategies might also be considered since the new product might alter the companys practices (Michell, 2010). Value network is another crucial factor to take into consideration. Samsung should consider the value network from the top to bottom of the value ran ge of mountains. The company stabilizes when it attract more finances and better federation as compared to its competitors. The rapport between company and its suppliers influence opportunities for faster changes, price and quality of a product. The partners of the company can planning critical solutions and mechanism to the product, or create synergies or symmetries to augment cut-rate sale. If Samsung innovation costs are chucked to be high, the innovation team can consider a coalition even with the competing firm to enhance radical change in the market. The framework of meta-innovation is very important strategy to return since it challenges the firms to think beyond product quality, markets and processes. Innovation does not necessarily have to be a high cost, but it should be an appropriate idea (Chang, 2008).4. Knowledge deployment Samsung is commit to inspire people across the world by developing innovative products, new technologies and creative solutions. Samsung is ch anging rapidly to be intimate with the changing world. The company is relentless in innovation and pursuit of discovery thus creating possibilities. The launch of the wireless disk drive among other excellent products has enabled Samsung to be a world-class company. Samsung innovation has enabled advancement in technology, skyscraper, medicine, semiconductors, hotels, plant construction, finance and petrochemical among other material application that help to push industries forward. Through creation of superior product and services, Samsung struggle to augment the lives of people across the world and ensuring positive change to the world. Samsung believe in power to connect people to what they are today with what they aspire to be in future. Samsung Company is the leader in high-tech digital products such as liquid crystal display and color television, EMS micro chip and active phones (Michell, 2010).5. Methods of collaboration Samsung has taken full advantage as a latecomer and outshined various leading(a) companies by employing a powerful plan science of core technology. Samsung does not engage its workers in long working hours, but it believes in innovation management. Samsung work under the philosophy of people first thus they are able to develop products that attract more customers. For example, the wireless disk drive is a very advanced tool that will enable customers to enjoy wireless streaming among other uses. Samsung has never thought of quitting break and innovation. History reveals how, Kun-Hee Lee, Samsung chairman is excellent in deciding and forecasting. Samsung is also able to be the world leading company because of regular development and investment. Samsung also changed from massive imitational production to independent product development based on digital technology. Samsung endeavors to make an corporate world through global citizenship and responsible approach to business as well as collaboration with their customers and stakehold ers (Krug, 2009).6. Protecting innovation This paper explains how Samsung internalization in china helps it secure a competitive advantage. Samsung has three lasting forces namely promotion force, force of internal motivation and organization force. forwarding force is the company and entrepreneurship culture which control strategic decision making and approach of development of a company and determine the character of a company. Force of internal motivation is the capacity in engineering of key technology and its application which forms Samsungs competence. Organizational force is under scientific management which enables Samsung to execute its strategy. Samsung company management involves innovation in reducing relations cost as well as innovation in utilizing capital. Retrieved from http//www.samsung.com/us/aboutsamsung/7. Managing risks tribulation and imitation variegation is the key strategy that enables Samsung to cope with risk and uncertainty. Samsung philosophy is peopl e first which enable them to develop products that align with customers needs. Samsung chairman is also excellent in forecasting and deciding power which has greatly helped the company to develop products that attract more customers. Samsung success is not measured in terms of achievement, but how they have improved the lives of the people. Samsung also manage risks by changing rapidly to cope with the changing world. Samsung is a leading company in production of high-tech digital products which are unique. For example, the launching of wireless disk drive is a significant step where customers will be attracted by the drive unique characteristics. Samsung strive to make a better world through innovation, dependable goods and services. Samsung utilizes diversification which helps it to produce differentiated products ranging from liquid crystal display and color television, smart phones and EMS memory chip. Customers are able to choose from variety of Samsung products which place th e company at a competitive advantage. Samsung also utilizes cost-benefit analysis which helps the company to manage risks and uncertainty. Samsung measure the efficacy of a strategy by testing the ideas mainly through insights from customers, employees or other stakeholders (Kenny, 2009).8. Commercialization Samsung products are widely used across the world. Samsung has heighten the growth of many businesses that use their high-tech products. Samsung strive to make the world incorporate through advanced technology, finance, medicine, semiconductors, hotels skyscraper, petrochemicals, and plant construction among others. Samsung is made up of more than 78 distinct companies and joint ventures in an long assortment of businesses. Samsung objective is to diversify into medicine, wellness and biotechnology. Samsung is recognized as the leader in technology and is now ranks as a top 10 global brand. diversification strategy has also helped Samsung to develop different products of hig h quality at cheaper prices as compared to products from other companies for instance, Samsung receive massive sale of smart phones. The company also project that the newly launched advanced wireless disk drive will attract more customers and gain more orders (Arguden, 2011).ReferencesAbout Samsung. (n.d.). Samsung. Retrieved may 22, 2014, from http//www.samsung.com/africa_en/aboutsamsung/Arguden, R. Y. (2011). Keys to governance Strategic leadership for quality of life. Basingstoke Palgrave Macmillan.Bessant, J. R. (2009). Innovation. capital of the United Kingdom DK.Chang, S. (2008). Sony vs. Samsung the inside story of the electronics giants mesh for global supremacy. Singapore Wiley.Day, G. S. (2013). Innovation art Leadership Strategies for Accelerating Growth.. New York Wharton Digital Press.Ernst, H. (2007). Innovation orientation, innovativeness and innovation success. Wiesbaden Gabler.Ghemawat, P., & Siegel, J. I. (2011). Cases about redefining global strategy. Boston, Mass. Harvard condescension Pub..Haig, M. (2004). Brand royalty how the worlds top 100 brands thrive and survive. capital of the United Kingdom Kogan Page.Hill, K. (2012). International directory of company histories. Detroit, Mich. St. James Press.Kenny, G. (2009). Diversification strategy how to grow a business by diversifying successfully. London Kogan Page.Krug, J. A. (2009). Corporate strategy. London SAGE.Mellor, R. B. (2003). Innovation management (1. ed.). N gay Globe.Michell, T. (2010). Samsung Electronics and the struggle for leadership of the electronics industry. Singapore Wiley.Samsung Receives 49 Awards across Multiple Product Categories at CES 2014. (2014, January 15). Health & Beauty Close-Up, 23, 43. (2014). Samsung S5 to feature biometric access control and secure mobile PayPal. Biometric engineering Today, 2014(3), 1.Samsung announces new optical drive with Wi-Fi connectivity. (n.d.). Macworld. Retrieved may 22, 2014http//www.macworld.com/article/1162103/samsung _announces_new_optical_drive_with_wi_fi_connectivity.html(2007). Samsung does six sigma A case study on supply chain management. Strategic Direction, 23(9), 15-17.Trauffler, G., & Tschirky, H. (2007). Sustained innovation management assimilating radical and incremental innovation management. Basingstoke England Palgrave Macmillan in association with the European represent for Technology and Innovation Management.Trott, P. (2008). Innovation management and new product development (4th ed.). Harlow, England pecuniary Times/Prentice Hall.Welcome to Samsung. (n.d.). Samsung. Retrieved whitethorn 22, 2014, from http//www.samsung.com/us/aboutsamsung/Zacharias, N. (2011). An integrative approach to innovation management patterns of companies innovation orientation and customer responses to product program innovativeness. Wiesbaden Gabler Verlag.Source enrolment